“If you can speed your site up, it’s really good for users, as well as potentially down the road, being good for search engines,” he says. “So it’s something that people within Google have thought about.”

Google offers webmasters a lot of different tools to help them make their sites faster. In fact, they have a list of such tools here, and it doesn’t just contain Google tools. They also point to tools from third-party developers. It’s all part of Google’s initiative to “make the web faster.”